This online only program is designed to help working professionals who do not want
to do any coding and who do not want to pursue a full MBA degree yet, but want to
acquire marketing analytics skills. Credits earned in this program are fully transferrable
to the online MBA degree if you decide to pursue this degree down the road. Expand your marketing analytics
skills by analyzing data with software from major analytics providers like SAS, Tableau
Working professionals admitted to this program can complete the coursework in 12 to
18 months by taking courses online. The program requires taking courses totaling 12
credit hours, and allows for the courses to be double-counted toward a MBA degree.
Required courses (6 credit hours):
MKTG 5733: Introduction to Marketing Analytics
MKTG 5743: Advanced Marketing Analytics
Electives (Select any combination to reach 6 or more credit hours):
BAN 5511 Web Analytics and Digital Marketing
BAN 5521 Geographical Information System (GIS) Applications in Marketing
BAN 5551 Optimization Applications in Marketing
BAN 5561 Customer Lifetime Value Applications in Marketing
BAN 5563: Strategic Marketing and Business Analytics
BAN 5753: Advanced Business Analytics
BAN 5763: Advanced Marketing Research Analytics
MKTG 5243: Base SAS® Programming
MSIS 5303: Prescriptive Analytics
MSIS 5633: Business Intelligence, Tools and Techniques
Other graduate courses as approved by the program director
Admissions requirements and deadlines
For fall admission, application must be complete by July 1of the same year.
For spring admission, application must be complete by December 1 of the prior year.
All transcripts from bachelor degree studies as well as a CV/resume must be submitted
by the deadline in order to be reviewed for admission. Applications that are incomplete
at the deadline will not be reviewed. This application does not require recommendation
letters, purpose statement or entrance exams such as the GMAT or GRE.