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Acquire marketing analytics skills

This online only program is designed to help working professionals who do not want to do any coding and who do not want to pursue a full MBA degree yet, but want to acquire marketing analytics skills. Credits earned in this program are fully transferrable to the online MBA degree if you decide to pursue this degree down the road. Expand your marketing analytics skills by analyzing data with software from major analytics providers like SAS, Tableau and others.

Pending OSRHE approval, this program will not accept new applications beginning Spring 2023. Interested students should consider the graduate certificate in Business Analytics and Data Science.



Working professionals admitted to Marketing Analytics graduate certificate can complete the coursework in 12 to 18 months by taking courses online. The program requires taking courses totaling 12 credit hours, and allows for the courses to be double-counted toward a MBA degree.



Required courses (6 credit hours):

  • MKTG 5733: Introduction to Marketing Analytics
  • MKTG 5743: Advanced Marketing Analytics

Electives (Select any combination to reach 6 or more credit hours):

  • BAN 5511 Web Analytics and Digital Marketing
  • BAN 5521 Geographical Information System (GIS) Applications in Marketing
  • BAN 5561 Customer Lifetime Value Applications in Marketing
  • BAN 5563: Strategic Marketing and Business Analytics
  • BAN 5753: Advanced Business Analytics
  • BAN 5763: Advanced Marketing Research Analytics
  • MKTG 5243: Base SAS® Programming
  • MSIS 5303: Prescriptive Analytics
  • Other graduate courses as approved by the program director

SAS® and OSU Marketing Analytics specializations


Admissions requirements and deadlines

For fall admission, application must be complete by July 1 of the same year.


For spring admission, application must be complete by December 1 of the prior year.


All transcripts from bachelor degree studies as well as a CV/resume must be submitted by the deadline in order to be reviewed for admission. Applications that are incomplete at the deadline will not be reviewed. This application does not require recommendation letters, purpose statement or entrance exams such as the GMAT or GRE.

Marketing Analytics Award

Cost and Assistance

Cost for online enrollment

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