Marketing is an exciting, always-changing, business discipline that plays a vital
role in the success of any organization. Marketing professionals are responsible for
identifying customer needs through marketing research, developing new products and
services to satisfy customer needs. Marketing builds brands and communicates with
potential customers through advertising and promotions using research and analytics
to gauge customer behaviors with products and services. OSU’s online marketing program
was ranked the No. 1 Best Online Marketing program for 2018-2019.
The Spears School of Business offers online programs as an alternative way to earn
a degree. We believe that students should have access to high-quality, affordable
education regardless of their schedule or location. Online courses are available 24/7
and are designed with multimedia content and virtual activities to promote student
collaboration.
Career Paths
Students studying marketing gain the skills necessary to pursue a career in:
Professional sales
Services marketing
Event marketing
Market research
Admissions
Prospective online undergrad students apply through the application portal. Completing
the application accurately and taking time to answer the essay questions will maximize
your opportunities at OSU. The online application also serves as your application
for eligible scholarships at OSU.
If you have questions about the application process call the OSU Office of Undergraduate
Admissions at 405-744-5358. We will help guide you through the process if something is confusing or unclear.